Visit our Showroom
ABOUT US
MEET ALYSSA
OUR FOUNDER
I founded fyb jewelry in 2011 during my senior year at the University of Delaware, hosting my first trunk shows with my sorority sisters. What began as a creative outlet quickly took on a life of its own. After graduating, I moved to New York City, turned my tiny East Village apartment into our first HQ, and hand-crafted every piece, often with my mom by my side. Those early days were scrappy, meaningful, and full of heart.
Our name stands for "follow your bliss", a mantra that’s shaped everything we do. From launching our college ambassador program centered on mentorship, to publishing a book that shares the stories of 60 resilient, trailblazing women, our purpose has always extended beyond jewelry.
CELEBRATING
14 years in business
Today, fyb is designed in Brooklyn and packaged with the utmost care in our showroom, where I run the brand with my husband, Sam, our female-led team, and our goldendoodle, Pearl. This past year, we welcomed our son, Rory, adding even more joy to the mix.
Our pieces are meant to be layered, lived in, and loved; made to celebrate you everyday, your style, and the moments that matter most.
We're so glad you're here. I hope you find something you love.
x Alyssa