About Us
TRUST THAT FEELING
We believe following your bliss begins with listening inward and letting that sense guide you. When you move from that place, life starts to feel more aligned and more your own.
This perspective guides everything we do. Our jewelry is designed to be chosen by feeling, worn daily, and carried with you through moments big and small.
OUR FOUNDER
MEET ALYSSA
I founded fyb jewelry in 2011 during my senior year at the University of Delaware, hosting my first trunk shows with my sorority sisters. What began as a creative outlet quickly took on a life of its own. After graduating, I moved to New York City, turned my tiny East Village apartment into our first HQ, and hand-crafted every piece, often with my mom by my side. Those early days were scrappy, meaningful, and full of heart.
Our name stands for follow your bliss, a mantra that’s shaped everything we do. From launching our college ambassador program centered on mentorship, to publishing a book that shares the stories of 60 resilient, trailblazing women, our purpose has always extended beyond jewelry.
Today, fyb is designed in Brooklyn and packaged with the utmost care in our showroom, where I run the brand with my husband, Sam, our female-led team, and our goldendoodle, Pearl.
Our pieces are meant to be layered, lived in, and loved; made to celebrate you every day, your style, and the moments that matter most.
We’re so glad you’re here. I hope you find something you love.
x Alyssa
OUR QUALITY
fyb jewelry is designed with love in our Brooklyn studio. Made in small batches with 18k gold plated 925 sterling silver, cubic zirconia, and semi-precious stones, with each piece thoughtfully hand-finished by our team.